Partner Programme

Your brand.
Our engine.

Two ways to earn recurring revenue from the most complete restaurant booking platform. Refer customers and earn passively — or white-label the entire platform as your own.

Online Bookings Table Management Payments & Deposits Preorders Gift Cards Memberships CRM & Marketing SMS & Email Rota Management Table Ordering Custom Fields Waitlists Multi-venue Online Bookings Table Management Payments & Deposits Preorders Gift Cards Memberships CRM & Marketing SMS & Email Rota Management Table Ordering Custom Fields Waitlists Multi-venue

Two Partnership Models

Refer & earn passively, or fully white-label

Recurring Revenue

Earn every month from every venue

All Features Included

No tiers, no limits, no upsells

Zero Tech Overhead

We build, host, and maintain it all

Who Is This For

Built for people who know hospitality

Whether you consult, build, sell, or influence — if you work with restaurants, this programme is for you.

Restaurant Consultants

Already advising restaurants on operations? Add a booking platform to your toolkit and earn recurring revenue from every client you onboard.

Hospitality Groups & Franchises

Roll out a unified booking system across your portfolio under your own brand. One platform, every location, your identity.

Marketing & SEO Agencies

You drive traffic and generate leads for restaurants. Now convert that work into long-term income by offering the platform they actually need.

Web Design Agencies

Building restaurant websites? Bundle a complete booking system with every build — white-labelled under your brand.

POS & Tech Providers

Already supplying tech to hospitality? Add bookings, table management, and CRM to your offering without building a thing.

Sales Professionals

Strong connections in the restaurant industry? Turn your network into monthly recurring revenue with a platform that sells itself.

Industry Influencers

Trusted by restaurant owners? Recommend a platform you believe in and earn commission on every venue that signs up.

Payment Providers

Already helping restaurants take payments? Offer a full booking and ordering platform alongside — and earn on every sale.

Two Partnership Models

Choose how you want to earn

Whether you want passive income or full brand ownership, there's a model that fits.

Reseller

Refer & earn passively

25%

of all customer revenue

25% of subscription and payment processing fees
We handle all support & onboarding
We handle billing, invoicing & collections
Just send us customers — we do the rest
No tech, no branding, no overhead
Recurring monthly income, paid via Stripe

Your Earnings

Example venue: £79/mo subscription, £5k/mo in payments

25% of £79 subscription £19.75
25% of £12.50 processing fees £3.13
Your total per venue £22.88/mo
£228
10 venues/mo
£572
25 venues/mo
£1,143
50 venues/mo
Apply as Reseller
Highest earning potential

White-label

Your brand, your business

£29

+ VAT per venue per month

Every feature included — no tiers, no limits
Full branding: logo, colours, fonts, domain, emails
You set your own price & keep the entire margin
You handle client support & onboarding
Hide all BookingNinja branding — one toggle
Your legal entity in footers & compliance

Your Margin

You charge £79/mo per venue

Our cost £29
Your profit per venue £50/mo
£500
10 venues/mo
£1,250
25 venues/mo
£2,500
50 venues/mo
Apply as White-label
Reseller
White-label
You handle support
We handle support
Custom branding
Your own domain
Set your own price
Zero effort after referral
White-label Advantage

Your brand, down to every pixel

As a white-label partner, you replace every trace of BookingNinja with your own identity. Your clients see your brand — everywhere.

Logo, Colours & Fonts

Upload your logo, set your brand palette, choose your Google Fonts.

Your Own Domain

Point your domain and your clients log in at your URL.

Custom Email Sender

Emails come from your address, with your name and reply-to.

SMS Sender Name

Text messages show your brand name, not ours.

Hide All BN Branding

One toggle removes every mention of BookingNinja.

Your Legal Entity

Your company name in footers and compliance text.

Feature Visibility

Hide features you don't offer from your clients' dashboards.

Custom Welcome Email

Personalise the onboarding email with your copy and CTA.

Custom CSS

Full CSS override for anything the settings don't cover.

Branded Signup Page

A public signup page under your domain with your branding.

app.yourbrand.com
YB
Bookings
Tables
Payments
Settings
Your Brand
Dashboard
142
Bookings today
384
Covers
New Booking
J. Smith — 19:00, 4 pax Confirmed
M. Chen — 19:30, 2 pax Confirmed
A. Patel — 20:00, 6 pax Confirmed
Powered by Your Brand

Everything your clients see is your brand.

How It Works

Both models, three steps

Reseller

01

Apply & get approved

Tell us about your network. We get you set up in days.

02

Refer customers to us

Share your unique referral link. We handle the rest.

03

Earn 25% every month

We onboard them, support them, bill them — you get paid.

White-label

01

Apply & get approved

Tell us about your business. We get you set up in days.

02

Brand it as your own

Upload your logo, set colours, connect your domain, customise emails.

03

Sign up venues & keep the margin

You charge what you like — £29 is our cost, the rest is yours.

Included For Every Partner

More than just commission

Every partner gets access to tools, resources, and support designed to help you sell more and grow faster.

Partner Portal

A dedicated dashboard to manage stores, track commissions, send invitations, and customise your brand — all in one place.

Early Access

Get beta access to new features before they go live. Your feedback shapes the product — and you stay ahead of the curve.

Priority Feature Requests

Partner requests are weighted. Vote on what matters to your clients and watch it move up the roadmap.

Marketing Assets

Ready-made social posts, flyers, and email templates you can brand as your own. Built once, ready for every partner.

Partner Community

A private Slack channel with direct access to our team. Ask questions, share wins, and get help fast.

Client Onboarding Help

We'll join your first three client onboarding calls to help them get set up. Your clients feel supported from day one.

Co-marketing

Top partners are featured in our partner directory, case studies, and social channels. Free exposure to our audience.

Monthly Partner Newsletter

Product updates, selling tips, and partner success stories delivered monthly. Stay informed without chasing updates.

Your Partner Portal

Everything you need in one place

Track commissions, manage stores, customise your brand — all from a clean, purpose-built portal.

partner.yourbrand.com/dashboard
Partner portal dashboard showing stores, commissions and shareable links

Dashboard

Track stores, commissions, and share your signup link.

partner.yourbrand.com/settings/branding
Branding settings page with logo, colours, fonts and live preview

Branding

Logo, colours, fonts, emails — with a live preview.

FAQ

Common questions

Can I refer restaurants I own or am involved with?
No. Partners cannot refer or white-label restaurants that they own, have a stake in, or are connected to through a parent company or other business relationship. The programme is designed for bringing genuinely new, independent businesses onto the platform. That said, there are some cases where we may accept this for white-label partners — get in touch and we can discuss your situation.
Will prices increase?
We provide at least 6 months' notice for any price changes to white-label partners. We have no planned price increases at this time.
How and when do I get paid?
Commission is paid monthly via Stripe Connect. You connect your Stripe account during onboarding and payouts are processed automatically on the 1st of each month for the previous month's earnings.
Is there a minimum number of venues?
No minimums. Whether you bring on 1 venue or 100, the terms are the same. There are no targets or quotas to hit.
Do I need any technical skills?
Not at all. White-label branding is configured through a visual settings page — no code required. Resellers don't need to touch anything technical. We handle all the infrastructure, hosting, and development.
How long does approval take?
Most applications are reviewed within a few working days. Once approved, you can start referring or onboarding clients immediately.
What happens if a client I referred cancels?
Commission stops when the client's subscription ends. There are no clawbacks on previously paid commission.
What countries do you support?
BookingNinja works in any country. We support multiple currencies and time zones out of the box. We're also open to country or regional exclusivity agreements for committed partners.
Is there a contract or lock-in period?
No long-term contracts. Either party can end the partnership with reasonable notice. Clients you've referred remain on the platform and you'll receive any outstanding commission owed.

Own your market

We're open to country and regional exclusivity agreements for the right partner. Become the sole provider of our technology in your territory — and build a business with a genuine competitive moat.

Let's Talk Exclusivity

Apply to partner

Fill in the form below and we'll be in touch within a few working days.

Prefer email? Write to [email protected]